Download and Read Business Relationships for Competitive Advantage Online Book
Download Business Relationships for Competitive Advantage PDF
ByA. Cox,C. Lonsdale,J. Sanderson,G. Watson
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17
“Always read something that will make you look good if you die in the middle of it.” –P.J. O’Rourke
Synopsis
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
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