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ByMichelle Phillipov,Katherine Kirkwood

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“You are today who you’ll be in five years except for the people you meet and the books you read.” –Charlie “Tremendous” Jones

Synopsis

This book is the first collection to examine the impacts of popular media and culture on contemporary food politics. Media interest in food has intensified in recent years which has increased visibility to 'alternative' food practices. Concerns were once limited to activist movements motivated by animal rights and anti-corporate health. Whereas now, environmental agendas are the focus of primetime television cooking shows, mobile apps and social media campaigns. Initiatives appear across social justice projects, start-ups and through the labelling and advertising strategies of major food retailers and manufacturers. This is changing the landscape of contemporary food, affecting the practices of alternative food movements, the marketing techniques of conventional and alternative food producers, and the relationships between food industries, media, and the public. Through examination of a range of media and cultural texts--from news and digital media to advertising and food labelling--this book brings together leading and emerging scholars in food studies, media and communications, sociology, law, policy studies, business, and geography. This is a pivotal time for media and food industries, and this book is essential reading for scholars and students seeking to better understand the futures, possibilities and limits of food politics today.