Download Free Social Marketing Online Book PDF

Get Download Social Marketing PDF

ByNancy R. Lee,Philip Kotler

Social Marketing

Total Download

14

“So many books, so little time.” -Frank Zappa

Synopsis

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. It takes key marketing principles and applies them to campaigns and efforts to enhance public health, prevent injuries, protect the environment, and motivate community involvement. This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler and Nancy R. Lee, a lecturer, consultant, and author in social marketing.

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